Veerle van Buuren Stramrood (Apeldoorn, 1985) is the latest addition to The Netherland Club team. She studied at Utrecht University, receiving her Master degrees in both Art History and Communication, Policy & Management. During her studies, she spent time at the Royal Netherlands Institute in Rome, did marketing research for the Centraal Museum Utrecht and completed an internship at Sotheby’s in Amsterdam.

Broadening her scope in the art world, she joined The European Fine Art Foundation as a member of the Managing Team, coordinating press for art fairs TEFAF Maastricht and PAN Amsterdam. In 2010 she returned to Sotheby’s to be a part of the team realizing the immense auction of property from the Estate of Queen Juliana, working on both silver and PR. After a year at gallery De KunstSalon as a business art consultant, Veerle decided to move from art to banking. She successfully managed the sale of 9.000 art works from the corporate collection of ABN AMRO bank in Amsterdam. Having completed this sale, she decided to remain with the company and moved on to HR as a graduate recruiter for investment banking trainees.

After two years she decided to move onto the business side, becoming Head of Corporate Access in the ABN AMRO dealing room. Here, she managed relations with management and Investor Relations of all listed companies in the Benelux for three years. In this role, she also arranged various dinners and organized investor conferences in Amsterdam, New York, Boston, Frankfurt, Dusseldorf, and Barcelona. In organizing various events, she also discovered a new passion for food and wine. This resulted not only setting up a series of successful “borrels” at the Amsterdam Zuidas but also in her deciding to get more educated on wine as she hopes to pass her WSET Level 3 exam later this year at the International Wine Center in NYC.

Moving to New York late 2017 with her husband was an opportunity to get back to her roots at Sotheby’s New York as a Consignment Manager. And now, at The Netherland Club, she is confident to get (and give!) the best of both worlds; combining her experience in the corporate sector and organizing events with her love of culture in one of the most vibrant cities of the world.



Katherine Vos van Liempt (Den Haag, 1984) will be the new General Manager of The Netherland Club of New York. She received her Bachelor degree in Media & Entertainment Management at the Haarlem Business School. In parallel, she built her company Arts Universal where she booked, managed and produced various shows in the Netherlands, the Middle East, and Japan. Ever since her NYC based internship in 2004 with Apricot Brown ltd, she longed to move back. When ID&T announced they were opening an office in New York, she took the opportunity and moved to NYC in 2012 as the project manager of Sensation USA.

Katherine has a true heart for theater and while in New York a dream came true when she was asked to co-produce Broadways The Visit, receiving a Tony Nomination for Best Musical. Now as General Manager of TNC Katherine looks forward to working closely with her counterpart Ben van Beek and together building and expanding on the great foundation her predecessor Hein-Jan Keijzer laid, by focusing on our wonderful community, exciting partnerships, and a dynamic cultural repertoire.



Hein-Jan Keijzer (Assen, 1978) studied Media Science, as well as Journalism and Modern history  at the University of Amsterdam. After his graduations, he started out working for RTL Nieuws and moved on to Dutch public broadcaster BNN-VARA where he worked as a journalist, reporter and editor-in-chief. After living in Ankara (Turkey) for two years he returned to BNN-VARA, where he was responsible for the development of new radio and television programs.

His partner, a Dutch diplomat, was posted at the Dutch Mission to the UN. That’s why they moved to New York in January 2016. In August 2016 Hein-Jan started as the General Manager of The Netherlands Club of NY, where he is responsible for TNC’s programming. “In the coming years, I want to make TNC ‘the’ center in New York for Dutch art, culture, and ideas. The place where you can find high-quality Dutch music, theater or film performances. Where you see exhibitions of renowned artists and hear lectures on current issues with visions from or about the Netherlands. And also the center for Dutch cultural traditions, food and beverage from the Netherlands and the place for real Dutch ‘gezelligheid’ in New York.”

In 2017 he launched the TNC brand; with TNCFILM, TNCTALK, TNCART and TNCJAZZ. This is part of his mission to give The Netherland Club (TNC) a fresh and more contemporary look and feel. It is paying off! In 2017, TNC held over 55 events that attracted over 5000 people. “That is an increase of almost 20% versus the year before. Compared to the 3 previous years, both the number of events and the number of visitors doubled. I’m very exited about it. This increase shows that TNC is on the right track. Among our visitors we’ve welcomed many new and younger visitors, both Dutch and American, interested in The Netherlands.”